11/13/2023 0 Comments Jennifer watson meteorologist bikiniSo my first question to you is, why weather? I mean, this is something that you’ve been into for a while. The fact that you have over 400 podcast episodes, like knocking on the door of 450, is amazing. Like, we’ve met each other a couple times at conferences and events. Like, you’re on the Weather Channel, you’re a well-known quantity. And I kind of feel this is like my first real celebrity who’s been on. Because even though we had talked once or twice over the years, we really got to hang out quite a bit at Social Media Week Lima. So I’m so pumped to geek out with you today. This is like a passion of mine, connecting people, and just social media in general. And today we’re gonna tap into that wealth of knowledge to help you develop or improve your own social media marketing strategy with none other than Jen Watson. She’s been featured in Chief Content Marketing Magazine, on stage, on Social Fresh, Social Media Marketing World, Social Shakeup, just to name a few. She motivates audiences from the stage and drives engagement, including launching numerous Facebook Live campaigns for the biggest weather brand garnering millions of views. She is a dynamic talent with a passion for every aspect of digital media, from building brand strategies, creating content plans, to getting executive buy in. Rich: My guest today is a Senior Social Media Manager at Active Campaign, a meteorologist on the Weather Channel, a speaker, and a podcaster. So why aren’t more people treating it like that, instead of just a trend? Jennifer Watson shares her top marketing strategies that move the needle, and explains why “winging it” should not be your long-term plan. No doubt about it, social media is an essential element when it comes to your business marketing strategy.
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